国际商务函电【2025|PDF|Epub|mobi|kindle电子书版本百度云盘下载】

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Chapter 1 Introduction1

Ⅰ．Introduction1

Ⅱ．Principles of business letter writing1

Ⅲ．Structure of business letters5

Ⅳ．Layout of business letters12

Ⅴ．Envelop addressing17

Ⅵ．The E-mail19

Ⅶ．Business Fax22

Chapter 2 Establishing Business Relations26

Unit 1 Establishing Business Relations26

Lesson 1 Request for the Establishment of Business Relations27

Lesson 2 Reply to the Above Letter30

Unit 2 Status Enquiries38

Lesson 1 Status Enquiries39

Lesson 2 Reply to the Above Letter40

Chapter 3 Negotiation of a contract48

Unit 1 Enquiries And Replies48

Lesson 1 A General Enquiry49

Lesson 2 A Specific Enquiry52

Unit 2 Proforma Invoice58

Lesson 1 Asking for Proforma Lnvoice62

Lesson 2 Sending Proforma Invoice64

Unit 3 Quotations and Offers68

Lesson 1 A Firm Offer69

Lesson 2 A Non-Firm Offer71

Unit 4 Counter-offers and Acceptance78

Lesson 1 A Counter-Offer78

Lesson 2 Reply to the Above83

Unit 5 Sales Promotion89

Lesson 1 Sales letter90

Lesson 2 The Reviver91

Lesson 3 A Follow-up Letter91

Chapter 4 Conclution of business96

Unit 1 Orders and Their Fulfillment96

Lesson 1 An Order98

Lesson 2 An Initial Order105

Lesson 3 Repeat Order108

Lesson 4 Duplicate Order111

Unit 2 Signing a Contract118

Lesson 1 Conclusion of business118

Lesson 2 Sending a Sales Contract119

Lesson 3 Counter-signature122

Chapter 5 Conditions of a contract126

Unit 1 Packing127

Lesson 1 Packing ＆ Shipping Marks127

Lesson 2 Reply to the Buyer's Packing Instruction133

Lesson 3 Claim for Improper Packing134

Unit 2 Shipment141

Lesson 1 Ask for an Amendment to Shipment Terms143

Lesson 2 Partial shipment ＆ Transshipment144

Lesson 3 Shipping instruction145

Lesson 4 Urging Shipment Letters147

Lesson 5 Shipping Adivice149

Unit 3 Insurance158

Lesson 1 effection insurance for the Buyer158

Lesson 2 the Reply to the Exporter161

Lesson 3 the Letter from the Insured to the insurer164

Lesson 4 the Reply of the Insurance Company165

Lesson 5 Asking for Excessive Insurance166

Lesson 6 Open Policy Insurance167

Unit 4 Payment173

Lesson 1 Remittance174

Lesson 2 Collection176

Lesson 3 Letter of Credit181

Unit 5 Complaint and Adjustments201

Lesson 1 Claim for Late Delivery202

Lesson 2 Claim for Wrong Goods205

Lesson 3 Claim on Inferior Quality206

Lesson 4 Claim on Damaged Goods207

Lesson 5 Claim on Short Weight209

Chapter 6 Modes of Trade218

Unit 1 Agency218

Lesson 1 Asking to Be a Sole Agent219

Lesson 2 Appointing Agent220

Lesson 3 Confirming the Terms of Agency220

Unit 2 Processing ＆ Assembling Trade230

Lesson 1 The Invitation for Processing Trade231

Lesson 2 Reply for The Invitation for Processing Trade231

Unit 3 Compensation Trade239

Unit 4 Joint Venture247

Lesson 1 Asking for Joint Venture Details248

Lesson 2 the reply to the above248

Unit 5 Technology Transfer260

Lesson 1 Asking for Technology Transfer261

Lesson 2 the reply to the above261

Unit 6 Invitation to Bid277

Chapter 7 Miscellaneous Correspondence281

Unit 1 Ordinary Inter-Company Correspondence281

Lesson 1 Letters of invitation282

Lesson 2 Letters of thanks284

Lesson 3 Congratulation letter285

Lesson 4 Letters of apology286

Lesson 5 Letters of Appointments288

Lesson 6 Letters of Announcements289

Lesson 7 Letters of requests290

Lesson 8 Reminders291

Lesson 9 Visits291

Unit 2 Employment298

Lesson 1 Application letters298

Lesson 2 Resume/CV301

Lesson 3 Other employment letters302

参考文献311